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How to Create a Culture That Attracts the Right Agents to Your Agency

Every insurance agency is only as strong as the people who power it. If you want your agency to reach its full potential, you need to hire the best team and do everything in your power to ensure they stick around. It’s that simple. And that all starts with building and maintaining a fun, supportive, and engaging culture that is set up to help employees reach their full potential. In fact, a recent report found that 21 percent of workers consider company culture when deciding whether to accept a job offer. Further, 18 percent of employees agree that strong cultures increase employee loyalty and engagement. With that in mind, let’s take a look at some of the easiest ways you can create a culture that attracts the most talented insurance sales agents to your business.
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Finding, Training, and Retaining New Agents for Your Agency

Your insurance agency is only as strong as the agents that power it. That being the case, it is critical to hire the best agents. But your job doesn’t end with building a great team. If you want to maximize profitability on insurance sales and deliver the best service possible to your clients, you need to do everything in your power to retain agents, too. Retaining agents reduces turnover and the associated expenses and ensures that clients interact with experienced, talented staffers in each engagement. With all this in mind, let’s take a look at some tips that should make it easier for you to find, train, and retain new agents for your insurance agency.
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How to Train Your Sales Team and Call Center to Qualify Leads Effectively

In an ideal world, every lead your sales team calls on would be highly qualified. Unfortunately, not everyone is the perfect customer for your P&C insurance agency.  At many agencies, marketers end up sending bad leads to sales, which ultimately conditions the sales teams to ignore these leads because they don’t want to waste their time. In fact, one study found that the average sales representative ignores half of the leads marketing colleagues send their way. Building a more efficient P&C insurance sales team starts with them and call center agents qualify leads. By doing so, you can increase the chances that they spend the majority of their time selling to the most qualified candidates. With that in mind, let’s take a look at four tactics you can employ to help your P&C sales team successfully qualify leads.
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2021 & Beyond: How to Launch a Winning P&C Insurance Business Plan

The year 2020 was, in short, unpredictable. Looking into 2021, businesses are understanding that they need a flexible plan. Luckily, there are still three quarters left to nail down your P&C insurance business plan. Creating or refocusing your business plan could anchor your P&C insurance agency and help your team chart a clear course to a successful year.   Want to take a proactive approach to planning the rest of your agency’s year? We’ve pinned down a few tips for how your P&C insurance agency can craft a business plan for added success and higher profit in 2021.
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The Importance of Utilizing Reviews to Build Trust in Your Market

In today’s increasingly digital world, reviews are the megaphones that let you broadcast your P&C insurance agency’s messages into the market. When done right, this social proof about your insurance agency’s reputation can build trust, lift sales, encourage repeat business, and spark cross-selling opportunities. And it may be easier to shape your agency’s reviews and reputation than you realize. In this article, we uncover the true value of reviews and reveal the secrets to utilizing them to build trust and increase P&C insurance sales.
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How Your P&C Insurance Sales Tactics Should Be Different When Talking to Landlords

All homeowners care about protecting their properties, but landlords likely care a little bit more than most people do. In addition to taking care of their own homes, landlords are also interested in protecting their investment properties because those properties are their livelihood. In the event that something bad happens to their properties or tenants, their entire real estate empire could be compromised. For these reasons, landlords typically need more coverage than just homeowner’s insurance. In order to protect their investments and their careers, landlords also need landlord insurance. And if they want additional coverage, they should also institute policies that require their tenants to get renters insurance.
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Consistent and Personal: How to Compete with National Providers for P&C Insurance Sales

The P&C insurance sector is enormous, and it keeps growing larger every year. To illustrate, the sector wrote nearly $640 billion in net premiums in 2019—accounting for nearly half of all insurance industry premiums written across the United States. If you’re a small agency trying to compete against industry juggernauts for P&C insurance sales, it may seem like an insurmountable task from the outset. These bigger organizations have more resources than you, a wider reach, and more employees. And many of them are also household names. Despite these advantages, here’s what the big companies don’t have: the ability to treat their clients like individuals instead of account numbers. The good news is that it’s not only possible to compete against the bigger companies, but you can also actually win. To do that, you might just need to change up your approach.
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How P&C Insurers Should Use SMS Marketing

Most P&C insurers know that sales spring out of personal connections. So what if your agents could drop strategic messages directly into the hands of prospects and clients?  That’s the beauty of using SMS marketing for P&C insurance sales. More than ever, P&C insurance agents are using SMS marketing to hit prospects with messages and boost their insurance sales. Prior to integrating any SMS marketing into your current strategy you’ll want to research a few common laws and practices that businesses should follow. Wondering how SMS marketing can increase P&C insurance sales at your agency? We’ve nailed down the best ways to use SMS marketing to drive your P&C insurance sales numbers higher.
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6 Ways to Grow Your P&C Insurance Agency

Property and casualty (P&C) insurance is a hot area, growing steadily every year. In 2019, for example, the P&C insurance sector wrote nearly $709 billion in gross premiums, an uptick from the $678 billion written the previous year. No matter how good your P&C insurance agency is doing, you could always do better. Good news: If you’re looking to grow your P&C insurance agency, you’ve come to the right place. This post provides an overview of six ways you can take your P&C insurance agency to the next level without breaking the bank.
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Biggest Mistakes Agencies Make with Their P&C Insurance Digital Transformation Efforts

Digital transformation is all the rage these days, and for good reason: It helps your agency move faster, offer better experiences to clients, and increase its profitability.  When you successfully enact digital transformation initiatives, your agents are able to sell insurance products around the clock, serve up on-demand quotes to clients at their convenience, and reduce errors and omissions exposure, among countless other benefits.  At the same time, you’re able to generate large swaths of data, which you can then leverage to continuously improve operations—all while using less paper and doing your part to preserve the environment. Yet property and casualty insurance companies can’t just invest in digital transformation initiatives and expect great results. In fact, quite the contrary. Believe it or not, a whopping 70 percent of digital transformation efforts fail.  The last thing you want to do is invest a whole bunch of money in overhauling your outdated processes and workflows only to wind up in a worse position on the other side.  With that in mind, let’s take a look at some of the biggest mistakes agencies make with their digital transformation efforts so your P&C insurance agency can avoid doing the same.
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