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Efficient Management of Your Lead Funnel

For any business to grow more efficient, leadership needs to analyze workflow processes to locate bottlenecks and areas for improvement. For an insurance carrier or agency, your agents are likely pulled in multiple directions and switching between tools, balancing lead management, quoting, enrollment, and customer retention. Managing your lead funnel efficiently and effectively is crucial to achieving sales goals and developing sustainable business practices. Here is how AgentCubed can help manage your funnel.
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To Millennials and Beyond: Selling to a digital generation

Once Generation Y entered adolescence and adulthood, the marketing world began buzzing with theories on reaching this age group—better known as the Millennials. We’re constantly hearing how consumer preferences are changing as technology advances. While communication continues to go digital, audiences are turning to social platforms and search engines as primary sources of information—including first life lessons on buying insurance. In a generation that’s constantly watching, posting, and sharing, how do you get your message across to Millennials? How do you break through the clutter and captivate this audience?
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4 Key Email Campaigns for Insurance Agencies

To thrive in an increasingly competitive industry, more and more insurance agencies are using modern technology to increase their effectiveness.
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Comparing Advantages of In-house versus Outsourced Call Centers

Telephonic sales channels are growing rapidly in the insurance space. More consumers prefer to communicate over the phone rather than in-person when buying insurance. Whether you have an existing call center or you are considering creating a new sales arm, the decision for that channel to be in-house or outsourced can be difficult.  Consider the following factors to decide which makes more sense for your business.
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Bracing Ourselves for 2017: An outlook on insurance market trends

As a new president soon takes office, the healthcare industry continues to speculate on what is to come in 2017. Media outlets have been buzzing with predictions on the transition from Obamacare to Trumpcare, debating what new leadership will mean for existing legislation. With 2016 behind us, here is my opinion on what to expect across individual, Medicare, and group insurance markets.
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3 Digital Marketing Tactics Your Insurance Agency Hasn’t Considered

For marketing campaigns to be successful, insurance agencies need to employ targeted tactics for attracting viable leads. Traditional marketing can be hugely expensive and too broad-reaching to engage the right prospects. Social media activity without strategy can feel like wasted efforts with no return. Understandably, your message can easily get lost in the shuffle of a crowded marketing space. How do you get your message in front of the right people?
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How to Optimize Your Insurance Agency Website for Lead Conversion

Are you getting the most out of your agency’s website? Your website can be a powerful marketing investment to attract prospects and generate leads, but it can also represent sunk costs if prospects can’t find you or don’t know how to interact with you. To optimize your website’s impact, follow these steps to improve lead conversion.
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Why Health Agencies are Pivoting to Medicare

Over the past four years, the insurance industry has undergone major shifts from the Affordable Care Act (ACA). Insurance carriers—like Aetna and UnitedHealth Group—are opting out of the ACA marketplace in a number of states, citing financial losses. Younger demographics—who typically use less healthcare services than older patients—are choosing to risk paying out-of-pocket expenses versus paying for health insurance.
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Obamacare to Trumpcare: The Good, the Bad, and the Future

Throughout this election season, conversations have swirled around how the next president will change healthcare in the United States. What happens to the Affordable Care Act with a new leader in the White House? As President-elect Donald Trump takes office, let’s take a look at some of the wins, losses, and future predictions of Obamacare.
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4 Tips to Stay Compliant During AEP

As the annual election period (AEP) continues, it’s imperative the regulations established by the Centers for Medicare & Medicaid Services (CMS) for 2017 are thoroughly understood. After all, your bottom line is meaningless if it’s not compliant.
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